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Growth Strategy for Vincor Essay Example for Free

 Growth Strategy for Vincor Essay
Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments  red, premium, varietal, and ice wines. Supply is always a big concern and government regulations for the sale of alcohol must be considered. As a result of the changing environment, new prospects in the market and strategic growth in external markets (international) should be analyzed.
Going forward, Vincor’s growth strategy needs to focus on markets where they can have substantial market penetration and be highly successful.
 The opportunities are as follows:
1) Expand into international markets via acquisition and restructure the current debt to reduce interest costs. Capitalize on the popular brand name in the new market to achieve significant foreign growth.
2) Varied approach to cost reduction and focus on niches within Canada.

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